About Us

Basil Leaf – The Label

Basil Leaf as a label has been launched in 2012. A signature created by Neelam S.
Her approach to clothing is much like expressing herself, expressing her likes, passion & creativity. Basil Leaf is the trademark label of X&O Clothing Pvt ltd based in Mumbai, India
She expresses her collection as a way of expression her love for travel. She feels the earth has music for those who listen. The Angle with which she sees fashion is therefore distinctive, she treats dress making a good capture in the same way she captures her exploration through her lens during her Travels.
The name Basil Leaf is inspired by the divine purity of the Tulsi. It is based on the purity and sanctity of the tulsi plant, closeness to nature and resonates with its traditional qualities and yet contemporary in this modern world..

History of the brand

In 1994, somewhere in a simple suburban Mumbai garage, two ambitious women entrepreneurs, Neelam and Hansa toiled till they discovered the means to actualise their dreams. They combined their minds and energies to finally give birth to this venture.
It took months of design trials, Process setup, International Manufacturing Standards and scaling infrastructure for these perfectionists to come up with their first flawless ensemble & the infrastructure setup. With limited capital and not much fame, the two of the present Basil Leaf trio, gathered their wits and potential ideas to enter the market with a Company of their own called X&O Clothing Pvt Ltd.

The Progress Path

Basil Leaf has sprouted in leaps and bounds. At the time of its entry into the Indian market, there was a dire need for quality ethnic wear in the kids' genre. This fact was thrown up from Neelam's personal experiences when she attempted to find a suitable ethnic outfit for her daughter, especially for weddings but she was unable to find suitable choices. This surprised Neelam and drove her to take up the challenge of creating a whole new line of girl's fashion clothing while she juggled domestic and professional responsibilities.
After a great deal of focus and perseverance, the first lot for Basil Leaf girls came to fruition. The overwhelming response only motivated the team to push their creativity and production further, enabling the highly exclusive collection available today.
As the need in the market began getting fulfilled and Basil Leaf began expanding its reach from kids to teens and from team to catering to Indian women. This enabled it to touch an increasing number of female hearts and wardrobes around the country in a short period of time.

The clothes are made with love in India using Natural Fibre fabrics, brocades, cottons and linens in a palette that is rich and soaked in a tradition of colour.

OUR STORY

Started with a small team with passion for designing, now Basil Leaf is present in various Multi - Designer stores in all over India. Thanks to our customers for always helping us improve Basil Leaf!
439608

HAPPY CUSTOMERS

1082613515

STITCHES PER MONTH

90203

FABRICS TAKEN

1243

LOCATIONS COVERED

OUR TEAM

NEELAM

NEELAM

CREATIVE HEAD
SAMIR

SAMIR

CEO
HANSA

HANSA

HEAD OPERATIONS & LOGISTIC